Post Tagged with: "Creative Quarterback"

Illustration © 2013 edfredned

How In-House Innovation Teams Could Benefit from the Addition of a Creative Quarterback

By Bruce Miller In the late 1980’s when several top marketers, specifically in the fashion industry, were setting up “in house” advertising agencies, they made a point of bringing top creative talent into the mix in order to keep the quality of the messaging on creative par with ad agencies […]