About a week ago I received a frantic email from a client. The order of 10,000 business cards they needed for Monday was printed with a serious typo. It was Thursday. Oh, and I was boarding a flight to leave town for a week. Without my computer or access to […]
I recently joined a Linked In group and one of the ongoing topics of conversation I have been following is “How much would you charge for logo design?”. By ongoing I mean that just when it looks like the conversation has come to its conclusion, somebody new chimes in with a […]
Part 1: The Basics Graphic Designers spend much of their time making clients look good but some fail to realize that their own business suffers from branding failures. When was the last time you looked at your assets as a whole rather than as separate pieces? First, a Definition: A […]
A big thanks to everyone who attended our “Putting the Free in Freelance” webinar. As I mentioned last night, here’s the “Zero to Freelance in 48 Hours.” If you have a free weekend, you can have a freelance business. And, as always, let us know if you have any questions.
What is a creative commodity and is it a bad thing? Well, that depends where you’re trying to go in your career. I am of the opinion (shared by Jackie Goldstein who was the guest speaker for our webinar How to Avoid Becoming a Creative Commodity) that it’s vitally important […]
By Jackie Goldstein Last year I had a call from someone who was referred to me by a past client (a typical scenario for me.) She said that she wanted to meet with me because she needed a new logo. So after we set up the meeting I went online […]
