ATM Branding Fail

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ATM Branding Fail

I took this ATM photo because I couldn’t believe this bank’s missed opportunities. Try to sell me on your interest rates. A line of equity? A checking account? Or at the very least, remind me what bank I’m standing at.

To me this is a huge branding and marketing fail. Shame on the bank and shame on the developers of the ATM software for not making it easy on the bank (or for not dropping the bank’s name in there for them).

But at least there were usable pens in the lobby. That’s pretty good, right?

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