For Creatives, By Creatives.

Both as a team and individually, Creative Relay founders Ed and Justin have been speaking and writing about the business of creativity and organizing events since 2008 for creative communities locally, and across the country. From webinars, to small roundtables, to room-filling lectures, to workshops with local artists, we’ve done it all. Our goal is simple: To improve outcomes for both creatives and their clients.

Creative Relay is proud to work with partners such as:

AIGA Boston
Massachusetts College of Art & Design
Rhode Island School of Design (RISD)
School of the Museum of Fine Arts, Boston

Ed Shems / edfrednedEd Shems is an award-winning graphic designer and freelance illustrator specializing in editorial illustrations, kid’s books, character development and identity design. Ed is the former President of the Boston Graphic Artists Guild, where he built a large network of partners and planned events for the creative communities. He is on the design advisory committee for DIGMA: The Design Industry Group of Massachusetts.

In June, 2014, Ed testified in front of members of the Judiciary Committee of the House of Representatives in a hearing with the Subcommittee on Courts, Intellectual Property and the Internet on behalf of The Graphic Artists Guild, The Copyright Alliance and all visual artists concerning changes to the First Sale Doctrine (you can read about it HERE). Later that month he appeared at a roundtable on the same topic organized by the U.S. Patent and Trademark Office.

Ed lives in Needham, MA with his wife, Bree and their two kids, Leo and Cora. Ed’s other baby is his continuously expanding garden. You can find Ed’s illustration and graphic design work at edfredned.com


Justin PerriconeJustin Perricone is a graphic designer that specializes in identity development, print, layout, and web design. He is Adjunct Professor at The New England School of Art and Design at Suffolk University.   From 2010-2011, he served as Vice-President of the Boston Chapter of the Graphic Artists Guild. He is co-founder of Creative Relay, an organization dedicated to providing professional development opportunities to the local and national creative community. In this capacity, he worked closely with partner organizations such as Massachusetts College of Art and DesignAIGA BostonSchool of the Museum of Fine Arts, and Rhode Island School of Design. He has also developed original presentations for Massachusetts College of Art and Design and for national webinars. He has an approachable, straight-forward, and low-key style that manages to simplify even the most complex topics. Justin is a native Floridian and before his life as a designer, he spent two years teaching third grade in a small border town in South Texas. He currently resides in Cambridge, MA with his wife Dorie and their dog Coda. He spends his spare time cycling, home-brewing, cooking, and scoring baseball games the old-fashioned way.