I get print advertisements in the mail every month slipped into my supermarket flyers or inside coupon postcard packs and the ad from Castle Windows always has me scratching my head. Here’s the logo at the top of the ad: Now, why on earth would a WINDOW company have a […]
Post Tagged with: "logo"
I spotted this signage on the back of a minivan in the Target parking lot this weekend and couldn’t believe that someone would drive around looking like this. Unfortunately, too many businesses don’t take the time to consider whether their brand (which includes signage, website, printed material, logo, the general […]
The new Aetna identity is less about standing out, and much more about fitting in. The universe of health care logos is quite small. Prescription brands are all remarkably similar with the vast majority going for some kind of symbol that shows “change” (wavy lines, gradients, open arms, etc.) The providers […]
Part 1: The Basics Graphic Designers spend much of their time making clients look good but some fail to realize that their own business suffers from branding failures. When was the last time you looked at your assets as a whole rather than as separate pieces? First, a Definition: A […]