One of the first decisions a creative professional makes upon starting their business is deciding on a name for the company. It’s also often one made in haste while a bank associate is setting up a business bank account. Since it’s literally the identity of you and your business, it’s important to give it some thought beforehand. For creative businesses, the naming […]
Post Tagged with: "Branding"
I took this ATM photo because I couldn’t believe this bank’s missed opportunities. Try to sell me on your interest rates. A line of equity? A checking account? Or at the very least, remind me what bank I’m standing at. To me this is a huge branding and marketing fail. […]
I get print advertisements in the mail every month slipped into my supermarket flyers or inside coupon postcard packs and the ad from Castle Windows always has me scratching my head. Here’s the logo at the top of the ad: Now, why on earth would a WINDOW company have a […]
The new Aetna identity is less about standing out, and much more about fitting in. The universe of health care logos is quite small. Prescription brands are all remarkably similar with the vast majority going for some kind of symbol that shows “change” (wavy lines, gradients, open arms, etc.) The providers […]
Part 1: The Basics Graphic Designers spend much of their time making clients look good but some fail to realize that their own business suffers from branding failures. When was the last time you looked at your assets as a whole rather than as separate pieces? First, a Definition: A […]