Post Tagged with: "Branding"

What’s In a Name?

What’s In a Name?

One of the first decisions a creative professional makes upon starting their business is deciding on a name for the company. It’s also often one made in haste while a bank associate is setting up a business bank account. Since it’s literally the identity of you and your business, it’s important to give it some thought beforehand. For creative businesses, the naming […]

ATM Branding Fail

ATM Branding Fail

I took this ATM photo because I couldn’t believe this bank’s missed opportunities. Try to sell me on your interest rates. A line of equity? A checking account? Or at the very least, remind me what bank I’m standing at. To me this is a huge branding and marketing fail. […]