I spotted this signage on the back of a minivan in the Target parking lot this weekend and couldn’t believe that someone would drive around looking like this. Unfortunately, too many businesses don’t take the time to consider whether their brand (which includes signage, website, printed material, logo, the general […]
Post Tagged with: "brand"
The new Aetna identity is less about standing out, and much more about fitting in. The universe of health care logos is quite small. Prescription brands are all remarkably similar with the vast majority going for some kind of symbol that shows “change” (wavy lines, gradients, open arms, etc.) The providers […]
What is a creative commodity and is it a bad thing? Well, that depends where you’re trying to go in your career. I am of the opinion (shared by Jackie Goldstein who was the guest speaker for our webinar How to Avoid Becoming a Creative Commodity) that it’s vitally important […]