Reinventing the Illustrator

Reinventing the IllustratorReinventing the Illustrator

Discovering New Opportunities for Your Work
A Creative Relay live event

Wednesday, July 25 at 7:00 p.m. EST
MassArt Kennedy Conference Room, Kennedy Building, 2nd floor
621 Huntington Ave, Boston 02115

Directions and Free Parking Instructions

Illustrators have been watching a steady decline in editorial and book opportunities over the past few years. Meanwhile, the internet has opened previously unseen avenues and opportunities.

You are invited to an informal roundtable discussion of the industry trends and a discussion on what opportunities illustrators might explore. We’ll be joined by seasoned illustrators who are accustomed to the ups and downs of the illustration industry and who will describe their own future goals and how they intend to meet and exceed them.What can illustrators do to reinvent ourselves for the changing market to keep our careers (whether freelance or in-house) moving forward? What innovative methods of marketing, branding and door-opening will allow us to not only adapt but thrive?

Let’s get to know each other: Bring samples of your promotions and what you’ve been illustrating to share with others.

Twitter hashtag: #CRreinvent


Online registration is closed. You can purchase a ticket at the door.

Our Guest Illustrators:

Lauren Scheuer

Lauren Scheuer
Lauren, a graduate of UCLA (Fine Art), has taught at Massachusetts College of Art and Design and has illustrated more than a dozen children’s books, cookbooks, and activity books. As a freelance illustrator, she has worked for clients such as American Girl, Roger Williams Zoo and Boston Museum of Science.

Then a chicken named Lucy came along, and Lauren became chicken-obsessed. She started a blog and was surprised by the number of fans it accumulated. Now Lauren is writing a book about her soulful girls. Once Upon a Flock, an illustrated memoir, will be published in spring 2013 by Free Press, an imprint of Simon & Schuster. Visit her at Read about her chickens at

Donna BergerDonna Berger
Donna Berger is an award-winning artist and illustrator. She creates illustrations and designs for children’s books and publications, graphic design/marketing for business clients and individual commissioned paintings and murals upon request.

Her children’s book illustration style is “expressive realism.” Although she is proficient in traditional drawing and painting techniques, she generally sketches and digitally renders her art using a 24” iMac along with Adobe Photoshop software and a Wacom digitizing tablet. The digital format provides flexibility and the ability to quickly make changes that wouldn’t be possible using traditional methods.

Lisa Graves

Lisa Graves
As a little girl, Lisa would sit on the floor of her father’s sign shop, dreaming that her sketches would come to life. She started illustrating professionally in 1996 and in 2005, Lisa established Lisa Graves Design, and began to realize dreams for clients coast to coast.

From wall murals to gift products, Lisa’s accomplishments are as diverse as her clients. Her designs can be found in Target, Walmart, Home Depot, Bed, Bath & Beyond and Macy’s as well as being featured on blogs such as, and

Ed ShemsEd Shems- Moderator/Panelist
Ed Shems is an award-winning graphic designer and freelance illustrator specializing in editorial illustrations, kid’s books, character development and identity design. He is on the design advisory committee for DIGMA: The Design Industry Group of Massachusetts and is the co-founder of Creative Relay. Ed keeps an on-going mental list of ideas and projects, and pokes at them when he has five minutes to spare.