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About Creative Relay

Ed Shems and Justin Perricone founded Creative Relay to help their fellow creatives. Ed's an illustrator and graphic designer and Justin is a web and graphic designer, and both have years (one of them has decades) of experience running their own freelance businesses. For a number of years they have been teaching and speaking about the business of creativity as well as organizing events, workshops and webinars for the creative community with the goal of improving outcomes for both creatives and their clients.
Read on, and tell them if there's a topic you want to hear more about...

Recent Articles

Ed and Justin during the Ready, Set, Freelance! webinar

Post-Webinar (Ready, Set, Freelance)

Justin and I had a great time talking with the RISD (and beyond) community during our webinar Ready, Set, Freelance. The attendees sent us great questions during and after the webinar. Here are some examples that might help you: Q: When it comes to an agreement with a client, how […]

Beer Money

Beer Money

Not even craft beers…

(Just a little inspiration for you in case you were tempted to work for less than you’re worth)

Webinar: Ready, Set, Freelance!

Webinar: Ready, Set, Freelance!

On January 23, Justin and I will be hosting the webinar Ready, Set, Freelance! for RISD Alumni Relations. The webinar is open to anyone. Ready, Set, Freelance! was originally conceived as a live presentation (you know, in front of people rather than a computer screen) and we’re excited to be able […]

The Importance of Networking

The Importance of Networking

I recently wrote an article for Jo Ann’s Art Advice blog about the importance of networking with other creatives to diversify your business and I’ll be touching on the topic during Justin and my webinar for RISD next week. —————————————————————– You can’t go it alone. Being a freelance illustrator is challenging […]

Caffeinated Illustrators- December 2013

Caffeinated Illustrators- December 2013

Well, we did it again. During this crazy holiday season where there are 5 billion things to do at once, a group of illustrators got out of their studios and met for coffee and to schmooze. I suppose it helped that we met inside a shopping mall across from a […]

How Superheroes Use Social Media

How Superheroes Use Social Media

Creative Relay co-founder Ed Shems has just posted on his blog a new personal project that’s a fun take on the proliferation of social media options. I asked Ed how this project came about: “It all started in my sketchbook a little while back. I drew a bad guy reading […]

Kilroy in the Hamptons

Kilroy in the Hamptons

Bridgehampton, NY

Caffeinated Illustrators- October 2013

Caffeinated Illustrators- October 2013

Recently, Creative Relay did what very few entities have ever been able to do: we got a bunch of illustrators to leave their studios for a few hours! These freelancers were forced together to schmooze, drink coffee and share chicken stories. In attendance were Lisa Graves, Jannie Ho, Gary LaCoste, Lauren […]

Your Best Work

Your Best Work

The desire to keep things fresh and new in your portfolio can sometimes overwhelm your better judgement, and a sub-par design/illustration/photo can make its way into your: Online portfolios* Physical portfolios Samples We’ve all done work that we can admit isn’t our best (often it’s because a client thinks they […]

What’s In a Name?

What’s In a Name?

One of the first decisions a creative professional makes upon starting their business is deciding on a name for the company. It’s also often one made in haste while a bank associate is setting up a business bank account. Since it’s literally the identity of you and your business, it’s important to give it some thought beforehand. For creative businesses, the naming […]