Branding

6 Guidelines and 3 Steps to a Solid Presentation

6 Guidelines and 3 Steps to a Solid Presentation

By Jon Lopkin Selling your skills and winning the trust of a client can all come down to how you present your designs and how you present yourself. Before diving into the 3 useful steps for creating a solid presentation, let’s look at the seemingly trivial items often overlooked by […]

Advanced Freelance

Advanced Freelance

Justin Perricone and I will be presenting a new webinar called Advanced Freelance on April 8 for RISD. The webinar picks up after our other webinar Ready, Set, Freelance and the concept is that once your creative business has gotten going, what do you do next? Where should you concentrate […]

Your Best Work

Your Best Work

The desire to keep things fresh and new in your portfolio can sometimes overwhelm your better judgement, and a sub-par design/illustration/photo can make its way into your: Online portfolios* Physical portfolios Samples We’ve all done work that we can admit isn’t our best (often it’s because a client thinks they […]

What’s In a Name?

What’s In a Name?

One of the first decisions a creative professional makes upon starting their business is deciding on a name for the company. It’s also often one made in haste while a bank associate is setting up a business bank account. Since it’s literally the identity of you and your business, it’s important to give it some thought beforehand. For creative businesses, the naming […]

Illustration © 2013 edfredned

How In-House Innovation Teams Could Benefit from the Addition of a Creative Quarterback

By Bruce Miller In the late 1980’s when several top marketers, specifically in the fashion industry, were setting up “in house” advertising agencies, they made a point of bringing top creative talent into the mix in order to keep the quality of the messaging on creative par with ad agencies […]

ATM Branding Fail

ATM Branding Fail

I took this ATM photo because I couldn’t believe this bank’s missed opportunities. Try to sell me on your interest rates. A line of equity? A checking account? Or at the very least, remind me what bank I’m standing at. To me this is a huge branding and marketing fail. […]